Brand Activation

The turnover for spirits during the holiday season represents between 30 and 40 %. With more than one hundred Gin brands in its product range, Miraflor undoubtly is a unique player in the retail and the catering / hotel industry. Gin Tasting degustation sessions at Carrefour and Delhaize by well trained team players not only generate brand equity but more over generate substantial growth in sales.

Client: Miraflor