DAB

Category
Field Marketing Insights

The world market leader in water pumps, made in Italy, reshaped the scene of its
category and therefore relayed for 100 % on a trustful partnership with All Fields. In a first phase, All fields was in charge of a qualitative research instore which enabled to better orient the re-styling and re-branding programme of the DAB brand in more than 300 DIY & PRO stores.

Client: DAB