BLURRING DYNAMICS IN HOME IMPROVEMENT & TRADE
Tomorrow, in Eindhoven (NL), Prof. Dr. R. Rooderkerk (Erasmus University) will conduct a lecture on
a hot topic in our industry: ‘ Assortment Planning ‘.
As DIY and Professional product ranges more and more are tending to ‘blur’ towards an integrated
offer, it has become crucial to better master the alignment of assortments and its planning.
Prof. Dr. Rooderkerk is internationaly recognised as an expert in this matter.
His lecture will focuse on conversion and margin optimalisation from a global omnichannel strategy
Additonally, two business case will enhance the message: Bison and Makro WorkCenter.
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